Online and social media adoption and consumption in the US is growing at an exponential rate.. You would have to live in cave to have not heard this before. If we look at user base as one dimension to consider, we could evaluate media growth and adoption by audience size goals or reaching a certain…
Web 2.0 Marketing Made Easy With These Top 10 Social Media Sites!
In the last article we discussed how web 2.0 marketing can be a valuable asset for your business. We talked about web 2.0 marketing, social media services and marketing by social media, how it is the new phenomena of the decade and how you can use it to spread knowledge, gain trust, build relationship and…
Break Into Digital Media Jobs
Many companies employ their own digital media specialists in positions that often combine technology and marketing to help establish the company’s public reputation. Creating a positive online presence is one of the primary goals of these kinds of digital jobs. Marketing and communication agencies also have digital media teams that focus on developing marketing campaigns…
Everything You Ever Wanted to Know About Social Media Marketing (But Were Afraid to Ask)
The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we…
Reasons Why Social Media Marketing Didn’t Work for Your Business
An objection which I am given almost daily as I interact with prospects & talk to people about Social Media Marketing is “I have tried SM marketing before & it didn’t work” In my opinion & experience there is huge value in social media but I am not deluded. I realise that not every business…
Media Planners and Buyers Unite!
Media planning used to be a job managed by various other titles in media and advertising agencies. Over the years, however, advertising and media use has become more complicated and media planning has become a specialist position in its own right. Media buyers in small agencies may be expected to manage everything from rate cards…
Simple Tricks to Make Your Site More Social Media Ready
PR professionals today are using social media to either supplement or add to their existing strategies, signaling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making them leaders in the social space. Along with handling website…
The Ultimate Guide to Becoming a Great Social Media Manager
A great social media manager is, as Ron Burgundy would say: “The balls“. It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead. The role of a social…